Nike's Black Mamba film, starring Kobe Bryant, made its debut at the NBA All Star Weekend. The almost six-minute film, directed by action director Robert Rodriguez and with cameos from Bruce Willis, Danny Trejo and Kanye West, highlights the new Nike Zoom Kobe VI.
| Production | Mauro Fiore | Controller |
| Editing | Angus Wall | Editor |
| Directing | Robert Rodriguez | Director |
| Writing | Sheena Brady | Story |
| Writing | Mike Warzin | Story |
| Writing | Brandon Pierce | Story |
| Writing | Robert Rodriguez | Writer |
| Writing | Sheena Brady | Writer |
| Writing | Mike Warzin | Writer |
| Writing | Brandon Pierce | Writer |
| Writing | George Huang | Writer |
