Investigates the central ideas of Marshall McLuhan using pictorial techniques and including his own comments. Examines the reaction of others to his views and points out that his interest is the impact of electronic technology on the contemporary world.
| Directing | Ernest Pintoff | Director |
| Directing | Guy Fraumeni | Director |
| Writing | Guy Fraumeni | Teleplay |
| Writing | Ernest Pintoff | Teleplay |
| Production | Budd Wilds | Unit Manager |
| Camera | Morris Hartzband | Director of Photography |
| Editing | Michael Calamari | Editor |
| Visual Effects | Peter Quartararo | Animation Director |
| Art | Mort Fallick | Production Design |
| Directing | Amin Q. Chaudhri | Insert Unit Director |
| Production | John Becker | Researcher |
| Production | Anthony Urrutia | Researcher |
| Production | Gene Sultan | Production Supervisor |
| Camera | Fred Porett | Camera Operator |
| Lighting | Morton Novak | Gaffer |
| Camera | Robert Ward | Grip |
| Art | Jerry Hicks | Property Master |
| Directing | B.J. Bjorkman | Script Supervisor |
| Costume & Make-Up | John Jiras | Makeup Artist |
| Writing | Marshall McLuhan | Original Concept |
| Writing | Quentin Fiore | Original Concept |
| Production | Ernest Pintoff | Producer |
| Production | Guy Fraumeni | Producer |
| Production | Peter Goldfarb | Production Coordinator |
