This corporate documentary describes one year in the production of herring, starting with marketing speculations and research of the year's possible catch. It shows the herring caught at sea, landed, salted, and tended to until it is exported after passing rigorous quality control. Intertwined with this story is the history of the herring industry in Iceland.
| Directing | Erlendur Sveinsson | Director |
| Directing | Sigurður Sverrir Pálsson | Director |
| Writing | Erlendur Sveinsson | Screenplay |
| Writing | Sigurður Sverrir Pálsson | Screenplay |
| Camera | Sigurður Sverrir Pálsson | Director of Photography |
| Editing | Erlendur Sveinsson | Editor |
| Editing | Sigurður Sverrir Pálsson | Editor |
| Sound | Sigfús Guðmundsson | Sound |
| Sound | Erlendur Sveinsson | Sound |
| Camera | Þórarinn Guðnason | Director of Photography |