Director Craig King eventually hopes to use the film to take food awareness beyond the walls of natural foods stores and the stalls of farmers' markets to poorer neighborhoods where a fresh fruit or vegetable is as rare as a well-paying job.
| Directing | L. Craig King | Director |
| Production | L. Craig King | Executive Producer |
| Writing | Renate Seldon | Writer |
| Production | Douglas Hurst Nelson | Co-Producer |
| Production | Renate Seldon | Producer |
| Editing | Renate Seldon | Editor |
| Crew | Jessica Betz | Cinematography |
| Crew | Michael M. Conti | Cinematography |
| Crew | Charlie Goldberg | Cinematography |