Explores the importance of an attitudes towards consumption of alcohol in English society by following five subjects through interviews, recitals of poetry, and song.
| Editing | Marc Eskenazi | Other |
| Directing | Brian Hill | Director |
| Writing | Simon Armitage | Writer |
| Production | Katie Bailiff | Other |
| Production | Brian Hill | Producer |
| Sound | Michael Conn | Music |
| Crew | Tony Coldwell | Cinematography |
| Crew | Gerry Law | Cinematography |
| Editing | Stuart Briggs | Editor |
| Editing | Wanda Gurzynska | Editor |
| Production | Jane Hewertson | Unit Manager |
| Production | Caroline Levy | Production Manager |
| Sound | John Curtis | Sound |
| Sound | George Foulgham | Other |
| Sound | Ian Maclagan | Sound |
| Production | Parisa Taghizadeh | Production Assistant |