Reverend Brooks leads the town in a contest to stop smoking for a month, But some tobacco executives don't want them to win, and try everything they can to make them smoke. If townspeople don't go nuts, from wanting a cigarette, or kill each other from irritation and frustration, they will win a huge prize.
| Writing | Norman Lear | Screenplay |
| Directing | Norman Lear | Director |
| Writing | William Price Fox | Screenstory |
| Production | Dick Van Dyke | Executive Producer |
| Production | Edward Stephenson | Associate Producer |
| Camera | Charles F. Wheeler | Director of Photography |
| Editing | John C. Horger | Editor |
| Production | Ross Brown | Casting |
| Art | Archie J. Bacon | Art Direction |
| Costume & Make-Up | Rita Riggs | Costume Design |
| Writing | Neil Rau | Novel |
| Writing | Margaret Rau | Novel |
| Art | Fred Price | Set Decoration |
| Production | Norman Lear | Producer |
| Sound | Randy Newman | Original Music Composer |
| Production | Bud Yorkin | Executive Producer |
| Sound | Randy Newman | Songs |
