Zamindar Janardhan Rao, a paterfamilias, holds high esteem in society. One of his sons, Bachi, is a vagabond and malicious, his misdeeds increasing day by day. After Janardhan Rao cuts his allowance, Bachi tries to make a theft, and his father collapses with a heart attack after obstructs his way. Before dying, he reveals the existance of a hidden treasure of their family hierarchy.
| Directing | V. Madhusudhan Rao | Director |
| Production | V. B. Rajendra Prasad | Producer |
| Crew | C. Nageswara Rao | Cinematography |
| Art | G. V. Subba Rao | Art Direction |
| Sound | K. V. Mahadevan | Music Director |
| Sound | Puhalendi | Music |
| Sound | Ghantasala | Playback Singer |
| Sound | P. Susheela | Playback Singer |
| Crew | Heeralal | Choreographer |
| Writing | Acharya Aatreya | Dialogue |
| Writing | Acharya Aatreya | Lyricist |
| Writing | Kosaraju | Lyricist |
| Editing | A. Sanjeevi | Editor |