A New Product is a corporate documentary, or, that is, a document of corporate qualities; specifically about what seems to be a small company whose purpose is to consult and design working spaces for larger corporations, exemplified by Vodafone and Unilever.
| Directing | Harun Farocki | Director |
| Writing | Harun Farocki | Writer |
| Editing | Harun Farocki | Editor |
| Editing | Jan Ralske | Editor |
| Writing | Matthias Rajmann | Writer |
| Camera | Ingo Kratisch | Director of Photography |
| Sound | Matthias Rajmann | Sound |